Episode 76: CRM- A critical EA view Part 1
Today we start a 3 part series on CRM.
First I will discuss some fundamentals such as:
CRM’s are usually not used
CRM is not an island
CRM is usually more about fixing a business process not about a system
CRM data is more important than the system and the data is usually rubish
CRM’s halftime is short
CRM is politics
CRM is always anti security
Then I will talk about the challenges on CRMs or the new requirements.
As always this is just my own opinions and I am happy that you challenge me on this
Cay Hasselmann
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